How Can We Keep From Singing by Joan Oliver Goldsmith

HOW CAN WE KEEP FROM SINGING:
Music and the
Passionate Life

    by Joan Oliver
   Goldsmith
    Pub. by W.W. Norton
    also available through
    Penguin Canada
    Publicity: Elizabeth Garriga
    (212) 790-4295
    egarriga@wwnorton.com

Business Communications

Joan can use her writing skills to benefit your organization. Here's her capabilities sheet. Contact Joan to discuss specific projects.

Joan Oliver Goldsmith
Writing, Communications Consulting, Project Management

Background and Distinctive Competence

Since 1987, Goldsmith has developed communications strategies and materials dealing with subjects ranging from strategic business issues to health care to classical music. She develops a thorough understanding of the objectives, audience, and possible obstacles to successful communication. She then distills the critical elements of a
subject and explains implications in clear, human terms – in the appropriate medium. She is frequently asked to "translate" from one discipline to another or from one medium to another: to convey medical information to laypeople, for example, or to convert print materials for use on the Web. Her education includes an MBA from the Carlson Executive MBA program at the University of Minnesota.

Business Experience – Before going independent, Goldsmith held positions in marketing, sales, and sales management:

• Vice President, Health & Science Communications, Minneapolis, MN

• Director of Marketing, American Public Radio (now Public Radio International), St. Paul, MN

• Market Development Manager, Interactive Technology Group, Wilson Learning Corporation, Eden Prairie, MN

• Regional Sales Manager, Microcomputer Division, Bell & Howell, Chicago, IL

Education

MBA, Carlson Executive MBA program, University of Minnesota

BA, Music, Oberlin College

Representative Projects

Communications Strategy/Project Management – development and execution of communications strategy for 3M Brand Management – a several year project to
educate, motivate, and begin implementation of brand management techniques throughout this diversified Fortune 500 corporation

Interactive Media (Web, CD-Rom) — copywriting for text, audio, testing, games, cartoons: (1) Corporate Web sites (Land O' Lakes), (2) Intranet sites for information and training (3M), (3) CD Roms for sales presentations and training (Pfizer)

Proposal and Report writing — distilling information from market research projects, medical literature, focus groups, and/or meetings; identifying critical issues; preparing
reports for senior management of the client company or the client's customer

Brochures — positioning pieces for 3M, Medtronic, and the Chase Manhattan Bank Trust Department; plus brochures on such varied subjects as: continuous quality
improvement, corporate identity strategy, customer service, infection control, surgical instruments, and warehousing and distribution

Journalism — articles in The St. Paul Pioneer Press Tikkun, World, The Star Tribune, , A View from the Loft, Minnesota Law & Politics, Live Music, Health Care Forum Journal, Journal for Healthcare Quality, Health Systems Review, Quality Management in Health Care, as well as corporate publications (3M, Blue Cross/Blue Shield of Minnesota)

Training and Education - customer loyalty and brand management (3M); supervisory development (Rush-Presbyterian-St. Luke's Medical Center)

Speeches and Presentations for diverse audiences: U.S. and international; technical, managerial and factory personnel; industry press (3M, Medtronic)

Newsletters on such topics as identity strategy, quality, and music

News Releases on corporate issues and products

Literary Publications: Goldsmith's book How Can We Keep From Singing: Music and the Passionate Life was published by W.W. Norton in August 2001.

Clients Include:
3M, St. Paul MN

• Corporate Brand Department	• Health Care National Sales
• Corporate Brand Department	• Knowledge Transfer
• Corporate Identity	• Quality Management Services
• Corporate Marketing	• Supply Chain Management
• Public Affairs

BLUECROSS BLUESHIELD OF MINNESOTA, St. Paul, MN

CHASE MANHATTAN BANK, TRUST DEPARTMENT, New York, NY

COLLE & MCVOY MARKETING COMMUNICATIONS, Minneapolis, MN

MEDTRONIC, INC., Minneapolis, MN

MINNESOTA CHORALE, Minneapolis, MN

MSP COMMUNICATIONS, Minneapolis, MN

RUSH-PRESBYTERIAN-ST. LUKE'S MEDICAL CENTER, Chicago, IL

ZENTROPY PARTNERS (formerly Digital Cafe), Minneapolis, MN